A few weeks after Zuckerberg emphasised the significance of having the same kind of content accessible on his platforms, Meta appears to have suspended an Instagram parody account attempting to upload the Zuckerberg deep fake.
On November 29, Demand Progress Action, the advocacy group that created the “fake Zuck” deepfake, attempted to post the video to Instagram, which digitally duplicates Zuckerberg’s voice and look.
Following reports on the deep fake from Gizmodo and other publications, commentator Andrew Ross Sorkin directly questioned Mark Zuckerberg about the account during the New York Times DealBook event.
“It was clear that it was a deepfake,” Zuckerberg remarked. “It was sort of like a parody. Allowing people to do humour and allowing people to show technology is important.”
According to the CEO, Meta’s regulations against distorted media would take effect “if it were truly aiming to fool people.”
Despite these remarks, Gizmodo contacted the owner of the “fake Zuck” account, who said that the account had been suspended without warning and without receiving any emails other than an alert stating that the account’s content or policies were in violation.
The account owner claims they recently attempted to re-upload the video. Still, that attempt was unsuccessful, and both the old account and the new one, “deepfakezuck,” were suspended a day later.
Although the Zuckerberg video does not meet those criteria, Meta does state in its policies for enforcing deep fakes that it will remove content if it is a result of AI that “merges, replaces or superimposes content onto a video, making it appear plausible that the subject of the video said words that they did not say.”
Meanwhile, the video and the “fake Zuck” accounts are still hosted by other websites like Twitter and YouTube without any problems.
Despite having different views, Mark Zuckerberg and Meta need to take action to manage the risks that deep fakes pose and ensure their powerful capabilities are used positively.
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