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In recent news, the Australian fashion brand Not A Man’s Dream has caused a hacking backlash against domestic businesses. According to the brand’s new threat advisory, Muslim hacktivist groups have mobilised in response to the label’s runway scandal at the Melbourne Fashion Festival.
The fashion brand has faced criticism from certain community sections after displaying two revealing garments with the Arabic word for ‘God’ printed on its fabric. This has led to Muslim hacktivist groups targeting domestic businesses associated with Not A Man’s Dream in protest against the brand’s alleged insensitivity towards Islamic beliefs.
The fashion label has apologised for any offence caused and has stated that it did not intend to cause offence or disrespect any religion or culture. It has also assured customers that it will take steps to ensure that similar incidents do not occur in the future.
“I apologise for any offence or disrespect caused by certain pieces I showed in Saturday evening’s MFF runway,” brand founder Samantha Saint James said.
“I’ve come to understand how some garments have caused offence. It was the opposite of my intention, and for that, I’m truly sorry,” she added.
Australian National Imams Council spokesman Bilal Rauf mentioned, “The use of certain words and symbols which carry a religious significance ought to be used with respect.”
“Sadly, there is an increasing incidence of sacred symbols and words being flippantly used. Allah, which means God in Arabic, is used by Arabic-speaking Christians and Muslims around the world.”
“It is unfitting for such a word to be used with discourtesy and disrespect as seemed to occur at the Melbourne Fashion Festival.”
The hacking backlash against Not A Man’s Dream has raised concerns about the potential impact of cultural insensitivity in the fashion industry. Industry experts have called for greater sensitivity and understanding towards diverse cultures and beliefs to avoid similar incidents in the future.
“Denial-of-service has always been an important tactic for hacktivist groups, and this will not change any time soon. Any organisation, independent of size and vertical, can become a target of hacktivists as the fallout in Australia has demonstrated,” said Pascal Greenens, director of threat intelligence at Radware.
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