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Lensa AI has been around since 2018, but Prisma Labs, its creators, ramped up its capabilities with the launch of Magic Avatars just last month.
The app was downloaded approximately 13 million times in its first 12 days. But cybersecurity experts warn the public regarding its usage.
Lensa’s magic avatars propelled Prisma Labs to popularity. Thanks to the recent technological advancements in generative artificial intelligence, the app can produce impressive digital art for its users. The app requires users to pay a small fee and, with magic avatars, requests that they upload ten photos.
With this, the app will generate stunning photos for the user. However, this has reawakened questions about digital privacy. According to an acclaimed computer scientist and AI leader Juergen Schmidhuber, the required facial scan has consequences.
“Companies try to entice you to give your data away, and you get something in return, which is a pleasurable experience. At the moment, it’s just about faces and selling ads and so on, but it’s going to be much crazier than that,” he adds.
Lensa’s privacy policy notes that the app collects and stores facial data for online processing functions and is automatically deleted within 24 hours after it has been processed. But this policy was also questioned by Mari Galloway, an AI and cybersecurity specialist.
“We don’t know what they will do with that information. They don’t keep the photos and videos for longer than 24 hours. But do we know what they’re doing with that? How are they deleting it? How is the data encrypted? We don’t know those details because they don’t share that information with us,” Galloway noted in her interview with today.com.
But for those who still want to experience the app, David Leslie, director of ethics at The Alan Turing Institute, warns users to be aware of how their data is used by understanding the app’s privacy policy. We must always be aware when our biometric data is being used for any purpose. This is sensitive data. We should be extra cautious with how that data is being used,” he adds.
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