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Yahoo ConnectID is rapidly gaining traction as a cookie-less solution for the industry in APAC. This momentum was further fuelled by Yahoo’s recent announcement of its new interoperability partnerships – Alliant, AdPredictive, and Tealium.
These partnerships will help further develop the platform’s capabilities, enabling more effective campaign personalisation and performance measurement.
In addition, Yahoo ConnectID will provide users with a more privacy-focused experience.
“The continued and rapid expansion of Yahoo’s identity solutions, Yahoo ConnectID and Next-Gen Solutions, is a testament to their effectiveness as the market grapples with challenges around privacy, audience and inventory monetisation, performance, and measurement,” Yahoo’s Chief Revenue Officer, Elizabeth Herbst Brady, said.
“These new Yahoo ConnectID partners are a welcome addition to our ecosystem. For marketers, Yahoo ConnectID represents accountability for their ad spend in place of previously untargeted or unmeasurable impressions. For consumers, it simply means more relevant advertising.”
With an increase of 40 million since the year’s beginning, Yahoo ConnectID currently has addressable users in over 290 million countries. The solution is based on distinct, deterministic, and omnichannel data sets, with scaled, opted-in, direct customer interactions spanning mobile, desktop, search, and other channels.
Yahoo ConnectID seamlessly interfaces with top customer data platforms (CDPs) and data management platforms (DMPs) to ingest and activate third-party data.
This compatibility allows advertisers to easily activate audiences and measure their performance within Yahoo’s demand-side platform (DSP). At the same time, it aids publishers in making money through the Yahoo supply-side platform (SSP).
Publishers in the APAC region have benefited from using Yahoo ConnectID, including Networld Technology, a leading innovator in technology with three websites and mobile applications that reach more than five million unique users each month.
With these new partnerships in place, it is clear that Yahoo ConnectID is quickly becoming the go-to solution for advertisers and publishers who seek an efficient way to drive better customer engagement without compromising on user privacy.
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